Congratulations! You’ve decided to join the fastest growing segment in the finishing industry. With advances in technology, an ever-growing potential customer base, color choices galore, and information at your fingertips…..there’s no time like the present. Have you ever heard that a goal without action is simply a dream? Without movement, you’re bound to get hit by the train. So congratul... Read More »
Shopping for powder coating equipment is worse than shopping for a new car. It seems like every day, someone new pops up with a slick website and a Super Bowl worthy marketing campaign. “Tons of sizzle, but where is the steak?” as my Grandad used to say. How can the average person determine who is reputable and who is trying to build discount equipment in their garage? What sal... Read More »
There’s an old saying in sales training that says,”The customer won’t always tell you everything”. It’s used to make a point to sales staff to learn to ask questions. In the world of powder coating, it seems that many at the top of the food chain have their own secrets. Although not a “rule” by any means, there seem to be a few commonalities amongst suc... Read More »
Deciding to bring your powder coating in house is a big decision. In most cases, it’s completely justified. Having control of your own quality and lead times, nevertheless the money you can save on freight are simply bonuses. Once you calculate your cost to apply powder in house versus what you’re paying, it often becomes a case not of something you “want” to do but o... Read More »
The first step when starting any business is going to be defining the end result: Are you doing this as a hobby or as a true business? What are your monthly sales goals? There’s an old saying about not being able to make chicken salad out of….well, you know the rest. The point is, you always begin a business by envisioning the end of the business. What exactly does the end re... Read More »
The question often comes up about gas ovens versus electric ovens. I’m updating an older post on how to powder coat concerning a question I received from a powder coating class student. I thought it would be great to share here: “Hi Joey, i’ve been trying to figuring out a budget to start a new powder coating service of my own, i am stuck in the oven? i have no idea which are be... Read More »
You gotta love the internet. It only seems like a short time ago that getting information on a subject required pain staking research. Reading books, devouring trade magazine, and speaking to industry experts. Today, a simple web search will pull up pages and pages of information on any subject. Bad thing is – misinformation is also abundant. I wanted to take a moment and try clari... Read More »
Another question from www.insidepowdercoating.com that might be of interest to some. Even though the question date was 2012, it still holds true here: Question: “I have a customer who wants motorcycle wheels masked and the inside done with a flat black, then he wants the whole wheel covered with a clear. I’ll do the black then remove the masking, here is my question, do I leave the... Read More »
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