How to Stand Out in a Competitive Coating Market

When every shop looks the same, blending in is the easiest—and most costly—option. Whether you’re targeting OEMs or local industries, knowing how to stand out in the powder coating industry is more than marketing flair—it’s your survival. The Visibility Trap Too...

How Do I Compete with Companies That Outsource?

The Fear: “They’re Bigger, Cheaper, Faster…” If you’re running a powder coating shop—or just getting ready to launch—it’s easy to feel like you’re up against giants. Learning how to compete with companies that outsource can be crucial for maintaining a successful...